In the rapidly evolving landscape of education and professional development, online courses have emerged as a powerful tool for experts, coaches, consultants, and service providers to expand their reach, enhance their offerings, and increase their revenue. As we delve into the final quarter of 2023, there’s never been a better time to seriously consider launching your online course. In this article, we’ll explore the myriad benefits of doing so and how it can elevate your career or business to new heights.
Table of contents
- Enhancing the Workshop Experience
- Boosting Your Revenue Streams
- The Long-term Asset
- The Steps to Launching Your Online Course
- 1. Define Your Niche and Target Audience
- 2. Conduct Market Research
- 3. Outline Your Course Content
- 4. Create an Irresistible Offer
- 5. Pre-validation
- 6. Create High-Quality Content
- 7. Choose a Platform
- 8. Build Your Course Website
- 9. Marketing and Promotion
- 10. Pricing and Monetisation
- 11. Provide Support and Engagement
- 12. Continuous Improvement
Enhancing the Workshop Experience
For those who conduct corporate workshops, you understand the importance of delivering valuable content to your attendees. Online courses can significantly augment the workshop experience in two key ways:
1. Pre-Workshop Preparation
Imagine this scenario: You offer a free workshop to potential clients or participants. To enhance their engagement and preparation, provide them with a short online course related to the workshop’s topic beforehand. This not only primes them for the workshop but also sets a foundation for deeper learning.
For instance, if you specialise in corporate workshops on effective leadership, your pre-workshop online course could cover fundamental leadership principles and case studies to prepare participants for in-depth discussions during the workshop.
2. Post-Workshop Follow-up
After the workshop concludes, you can maintain a strong relationship with your clients by providing them with post-workshop materials in the form of an online course. This serves as a valuable resource for them to revisit key points and continue their learning journey. By doing so, you ensure that your expertise remains relevant and accessible.
This post-workshop online course becomes an asset that adds ongoing value to your clients and can even be monetised, contributing to your revenue stream.
Boosting Your Revenue Streams
Online courses can be a game-changer when it comes to increasing your income. Here’s how:
1. Corporate Offers: Upselling Workshop Attendees
During your workshop, you can introduce an upsell opportunity. Offer attendees the option to access the workshop materials as an online course for their entire team for a specified period. You can charge on a per-person basis, similar to subscription models used by software companies. This can lead to a substantial increase in revenue, especially when catering to large organisations with extensive teams.
For example, if you’ve conducted a team-building workshop for a company, you can offer their employees access to your online course on team dynamics and communication for a monthly fee. This extends the value of your workshop and creates a recurring revenue stream.
2. Speaking Engagements: Create Engaging Follow-ups
If you’re involved in public speaking or speaking gigs, online courses can complement your efforts in a unique way. Provide your audience with a coupon code at the end of your speech, granting them access to your online course at a discounted rate. This not only adds value to your speaking engagement but also creates an additional revenue stream.
Consider this: The digital asset you’ve created as an online course can be repackaged and marketed in various ways, ensuring a steady flow of income beyond your initial offering.
3. Upsell Opportunities: Expand Your Reach
Selling individual online courses opens up new avenues for people to experience your expertise and the value you provide. This sets the stage for fantastic upselling opportunities for your high-end offers.
For instance, if you’re a marketing consultant, you can offer an online course on “Digital Marketing Fundamentals.” After clients complete the course, they’re more likely to engage with you for personalised consulting on advanced strategies.
4. Expand Your Reach and Revenue: Running Ads for Global Impact
Once you’ve got your online course sales strategy dialled in, running ads becomes an excellent way to boost your revenue. You can now reach a global audience, whereas your live workshops might be confined to your local region. This opens up a massive revenue opportunity that you wouldn’t have otherwise.
Imagine offering your online course on project management to professionals worldwide. With targeted online ads, you can attract learners from different countries and industries, expanding your reach and revenue potential.
5. Perfect Lead Magnet for Potential High-Value Clients
When you encounter a high-value client, offering an online course as a lead magnet is a fantastic opportunity. You’ve already created the course, and when you meet a high-value client, you can leverage it as a free lead magnet. Potential clients appreciate this tangible value item, which helps build strong relationships.
For example, if you’re a leadership coach, providing a free online course on “Effective Leadership Strategies” to a potential high-value corporate client showcases your expertise and commitment to their success. This can lead to closing more high-value deals.
The Long-term Asset
One of the most compelling aspects of online courses is their longevity. Once you’ve created a high-quality course, it becomes a digital asset that continues to work for you, even when you’re not actively promoting it. As you gain experience and expertise, you can update and refine your course content, ensuring its relevance and appeal to a wider audience.
Consider this asset as a cornerstone of your professional portfolio, ready to be leveraged to reach new clients, generate passive income, and establish yourself as a trusted authority in your field.
The Steps to Launching Your Online Course
Now that we’ve established the importance of launching your online course, let’s delve into the practical steps to get started on this exciting journey:
1. Define Your Niche and Target Audience
Before creating your online course, it’s crucial to identify your niche and target audience. What specific expertise or knowledge do you possess that can benefit a particular group of people? Understanding your niche and audience will guide your course content and marketing efforts.
2. Conduct Market Research
Once you’ve defined your niche, conduct thorough market research. Analyse competitors in your field, identify gaps in existing courses, and understand what potential students are looking for. This research will help you tailor your course to meet the specific needs of your target audience.
3. Outline Your Course Content
Based on your niche and research, create a comprehensive course outline. Break down your content into modules or sections, and outline the key topics you’ll cover in each. Consider the order in which the material should be presented to ensure a logical and engaging learning experience.
4. Create an Irresistible Offer
When creating your online course, it’s essential to craft an offer that’s irresistible to your target audience. This involves not only delivering valuable content but also presenting it in a way that resonates with your potential learners. Consider what unique benefits your course offers and highlight them in your marketing materials.
For instance, if you’re teaching a course on time management, your irresistible offer might include bonus resources like downloadable productivity templates, access to a private community for course participants, and a money-back guarantee to instil confidence in your learners.
Before you launch your online course, pre-validation is a crucial step. This involves gauging interest and demand for your course among your target audience. You can do this by creating a landing page or a teaser campaign that highlights the course’s key features and benefits.
For example, if you’re planning to launch a course on digital marketing, you could create a landing page that collects email addresses of interested individuals. The response you receive will help you assess the level of interest and adjust your course accordingly before the official launch.
6. Create High-Quality Content
Now, it’s time to develop the content for your online course. This can include video lessons, written materials, quizzes, assignments, and downloadable resources. Ensure that your content is well-researched, organised, and presented professionally.
7. Choose a Platform
Selecting the right platform to host your online course is crucial. Choose a platform that aligns with your needs and budget. Here is a list of all the tools that we use to power our online courses and website at Online Coaching OS.
8. Build Your Course Website
If you’re using a platform like WordPress, create a content first niche website that can host your courses. This will give you a robust website that appreciates in value over time and will also draw organic traffic to your offerings every day.
9. Marketing and Promotion
Creating a great course is just the beginning; you also need to market it effectively. Develop a marketing strategy that includes email marketing, social media promotion, content marketing, and paid advertising if necessary. Don’t forget to leverage your existing network and client base.
10. Pricing and Monetisation
Determine the pricing strategy for your course. Consider offering different pricing tiers, such as a one-time purchase option, a subscription model, or instalment plans. Pricing should reflect the value of your content and your expertise. Read this in-depth guide on pricing to learn more.
11. Provide Support and Engagement
Engage with your students and offer them support throughout their learning journey. Respond to questions, provide feedback on assignments, and foster a sense of community within your course. Happy and engaged students are more likely to become advocates for your course.
12. Continuous Improvement
Your online course should be a dynamic and evolving resource. Continuously gather feedback from your students and use it to improve your course. Update content to reflect the latest industry trends and developments.
Launching your online course is a strategic move that can transform your career or business. It allows you to share your expertise, expand your reach, and generate additional revenue streams. As we enter the final quarter of 2023, the demand for online learning continues to grow, making it the perfect time to embark on this journey.
Remember that creating and promoting an online course requires effort and dedication, but the rewards are substantial. It’s an investment in your professional growth and a way to make a lasting impact on your audience. So, seize the opportunity, follow the steps outlined here, and take your expertise to new heights in the digital age. Your online course could be the key to unlocking your full potential in 2023 and beyond.